by Franklin Wordsmith | Sep 18, 2019 | Neuroscience
A friend, who had been a nurse, started working in the healthcare practice at a large consulting firm. She’d been there about a year when we met for coffee at Starbucks.“How’s it going?” I asked.She rolled her eyes. “We’re going through an organizational change,” she...
by Franklin Wordsmith | Jun 20, 2017 | Culture, Neuroscience
In the original cast of Star Trek, Mr. Spock was my hero.Instead of getting mired in the messy world of emotions, he rose above it. (Although I often noticed how hard his human shipmates worked to shake him out of this.)It turns out he would have made a lousy...
by Franklin Wordsmith | Nov 9, 2016 | Neuroscience
Whether or not you’re happy about the results of the 2016 presidential election, it proves two important ideas in neuroscience.We Make Decisions with Our Emotional BrainsWe have three:• Survival brain – where we have three choices: fight, flight or freeze• Emotional...
by Franklin Wordsmith | Sep 15, 2016 | Culture, Persuasion
Maybe you’re like me. You’d rather do it yourself – in part, because you don’t want to ask for something and be turned down. Or owe someone something. Or a million and one other rationalizations for avoiding something that frightens you. But you’re also smart enough...
by Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...