by Franklin Wordsmith | Mar 29, 2022 | Persuasion, Video
Take Five Minutes Before a Communication to Increase Your Success I think we’ve turned “persuasion” into a dirty word. We associate it with that mythical used car salesman. The person who tries to pressure you into doing what he/she/they want. By...
by Franklin Wordsmith | Nov 28, 2017 | Neuroscience
We’ve all had people say “yes” to our ideas with excitement — and then get cold feet. They give us plenty of logical reasons for their change of heart. What’s really going on is a change in the system their brain is using to evaluate an...
by Franklin Wordsmith | Mar 21, 2017 | Persuasion
It’s easy to blame the universe. Or bad luck. Or someone who doesn’t like you who’s standing in your way.But I’ve learned the genesis usually is with me, so I need to start there first. A friend (let’s call her Sally) explained that her supervisor’s boss seemed to be...
