by Franklin Wordsmith | Dec 5, 2017 | Persuasion
The first time I spoke on the topic, I asked the crowd, “What comes to mind when you think of the dark side of persuasion?” They shouted out. “Controlling.” “Manipulative.” “Tricking people into doing things they don’t want to do.” “Pushy.” I shared my definition of...
by Franklin Wordsmith | Nov 14, 2017 | Neuroscience
I was doing a podcast with Cody Gough at Curiosity.com yesterday, and body language came up.We talked about how when you hug people and they stiffen up, this makes everyone feel uncomfortable — and want to get away from each other as soon as possible.If...
by Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion
We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
by Franklin Wordsmith | Apr 4, 2017 | Communication Silos, Neuroscience
Once I worked at a company with a very reclusive president. He sparked my contribution to the corporate culture.I invented “Mort Zalk Day,” wherein Mort comes out of his office, sees his shadow, and we have six months more of budget cuts and layoffs. And if you see...
by Franklin Wordsmith | Feb 26, 2017 | Leadership
After having a temper tantrum, my nearly three-year-old grandson Wyatt looked up and said, “I just had a fit!”I must admit: hearing about “authenticity” gives me one.It’s a trick of my brain. Say “authenticity” to me, and I hear “synergy.” Or “core competency.” Or...
