by Franklin Wordsmith | Feb 20, 2019 | Leadership
When you live in Chicago and are lucky enough to be invited to speak in Orlando in February (thanks SEFA Academy!), you find ways to hang around for a few days.I was joined by two Harry Potter aficionado friends, and we spent a day at Universal Studios. (Don’t...
by Franklin Wordsmith | Feb 13, 2019 | Storytelling
My college creative writing professor, author Dr. Jonis Agee, agreed with Aristotle.In Poetics, the Greek philosopher wrote, “A story that is whole has a beginning, middle and an end … It is necessary that a well-constructed tale does not begin or just end anywhere...
by Franklin Wordsmith | Feb 5, 2019 | Neuroscience
I remember the first time I saw a video of myself speaking. My eyes were closed a lot (I’m a listener, so thinking makes me automatically shut my eyes). And my head was often tilted back.I thought the second issue was related to posture, so I went to a...
by Franklin Wordsmith | Jan 30, 2019 | Leadership
For months, my client—the CEO of a steel processing company—had been negotiating a joint venture with an international partner. The news release announcing this deal had finally been blessed by countless executives and attorneys. (See “The Hydrant Theory.”) It was...
by Franklin Wordsmith | Jan 25, 2019 | Culture, Persuasion
We all dream of inspiring and motivating the people around us — at work and at home. And sometimes we just need to inspire ourselves.Research, based on neuroscience, has revealed what you already knew: some words are more inspiring than others when we want...
