by Franklin Wordsmith | Dec 10, 2021 | Neuroscience, Storytelling, Video
Tell Stories Designed to Excite the Brains of Your Listeners Our brains are meaning-making organs. We look for patterns. We fill in gaps to try to create an understandable narrative. And our favorite place to do this is through stories. With the holidays upon us, you...
by Franklin Wordsmith | Nov 30, 2021 | Leadership
Hint: It’s Not What You Think I was doing a communication audit with a financial services firm. This included interviewing people about how information flowed and was blocked at work. Then I analyzed what people said: looking for patterns. Whenever I do this, what...
by Franklin Wordsmith | Nov 23, 2021 | Neuroscience
Use Three Neuroscience Tools to Save the Day “Hey everybody: let’s have a virtual meeting!”—said no one ever. But the time spent in meetings in general—and online ones in particular—had been growing at a rate of 10% a year since 2000. This increased 24% since Covid...
by Franklin Wordsmith | Nov 23, 2021 | Leadership, Video
Your People Know; Ensure You Do, too, and Make Better Choices Mrs. Van, the owner of Van’s Arts, Crafts, Hobbies, Ceramics and Picture Framing (boy: I hated it when the phone rang!) was one of my first bosses. We retail sales clerks at any of her three stores...
by Franklin Wordsmith | Nov 5, 2021 | Communication Silos, Video
Get Yourself Out of the Drama Triangle You may not know the Drama Triangle, but you’ve probably experienced it! As a leader, you’re likely called in to mediate between employees, teams or departments. Especially when they would rather make others wrong...