by Franklin Wordsmith | Oct 18, 2018 | Neuroscience
As part of a business building workshop, called the Achievers Circle, I decided to shoot a video on the spot.Yup: I was nervous. The lighting was bad. The audio wasn’t as sharp as it usually is (and neither was I).Still, I’m sharing it with you in the...
by Franklin Wordsmith | Sep 28, 2018 | Neuroscience
Research shows that 80% of people value eye contact. That leads us to believe that the more eye contact, the better.However, we’re still influenced by our tribal heritage. That means we developed three different cultures of eye contact. These show up in meetings...
by Franklin Wordsmith | Jul 24, 2018 | Neuroscience
As a child, I loved what happened when I asked, “Tell me a story.”It turns out this fascination with stories goes back to our beginnings as human beings. Why should you care what effect stories have on people’s brains? Because this is the best way to...
by Franklin Wordsmith | Jul 3, 2018 | Neuroscience
For years I’ve promised to buy myself the t-shirt that says, “Where Are We Going and Why Am I in this Handbasket?”Without knowing it, I’ve been experiencing prevalence induced concept change.You probably have, too.To keep our heads from...
by Franklin Wordsmith | Jun 19, 2018 | Neuroscience
For years I’ve said, “I know what I know. I know what I don’t know. And I won’t do what I can’t do well.”I wore what I thought was self-awareness like a badge. It turns out I’m not as smart as I thought.Most of us think we are above average. In a survey of 1 million...
by Franklin Wordsmith | Jun 7, 2018 | Culture, Neuroscience
Before staring Wordsmith 25 years ago, I worked at the world’s largest investor relations agency.The chairman had a fondness for sending memos to everyone when one of us screwed up. He would identify the mistake (and sometimes the person responsible) and tell...
