by Franklin Wordsmith | Jun 22, 2021 | Leadership, Neuroscience
What Goes on in Your Brain and How to Influence It My brother Mark needed to tie down the tarp on a wood cabinet in the back of a pickup. He struggled with this because a stroke left his right side paralyzed. “Let me help,” I said. Fiercely independent, Mark glared at...
by Franklin Wordsmith | May 27, 2021 | Neuroscience
Know Our Lazy Brains Need to Wake Up The term “post-truth era” started showing up in 2016. It stands for “the disappearance of shared objective standards for truth.” This results in a blurring of lines among facts, alternative facts, knowledge, opinion,...
by Franklin Wordsmith | May 25, 2021 | Neuroscience
Tap this Secret to Creating Rapport In 1992, a group of scientists in Parma, Italy, were doing research with macaque monkeys. They watched as one monkey looked at a second one open and eat a banana. The motor cortex in the first monkey lit up as though it also was...
by Franklin Wordsmith | May 18, 2021 | Neuroscience
Research Says, “No!” I’d worked for public relations agencies for almost 10 years before anyone thought to send me for training on how to do sales. (A number of years before this, I’d already been expected to bring in new business. Go figure.) One of the...
by Franklin Wordsmith | Mar 2, 2021 | Neuroscience
How Your Presence and Words Connect with Others In her book 7-1/2 Lessons About the Brain, Neuroscientist and Professor Lisa Feldman Barrett makes the case that our brains were designed for one purpose: to manage the energy in our bodies to help us survive. She calls...
by Franklin Wordsmith | Feb 19, 2021 | Neuroscience
What’s Going on in Others’ Brains — and What You Can Do about It When was the last time you needed to have a tough talk with someone? A friend told me it was Saturday night in the grocery store checkout line. The woman behind her was with a tween-age...
