by Franklin Wordsmith | Sep 15, 2016 | Culture, Persuasion
Maybe you’re like me. You’d rather do it yourself – in part, because you don’t want to ask for something and be turned down. Or owe someone something. Or a million and one other rationalizations for avoiding something that frightens you. But you’re also smart enough...
by Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...
by Franklin Wordsmith | Mar 8, 2016 | Leadership
After giving a workshop on creating elevator pitches, I checked in with people as they left. One woman said, “This was really useful. Except this guy at our table wouldn’t stop talking. So some of us didn’t get the chance to practice.”I knew this guy. (We all do.) I’d...
by Franklin Wordsmith | Mar 26, 2015 | Neuroscience
Last month we talked about how a crisis can steal two-thirds of your brain. The best description I’ve found on how to get your brain back comes from Dr. Mark Goulston. He calls this the “Oh F#@& To OK” process. Here’s a user’s guide...
by Franklin Wordsmith | Mar 10, 2013 | Neuroscience
How many times have you thought, “If that client would just do what I tell him to, everything would be great!” Or “that employee.” Or “that business partner.” Or — let’s face it — “that family member.”...
