by Franklin Wordsmith | Dec 10, 2021 | Neuroscience, Storytelling, Video
Tell Stories Designed to Excite the Brains of Your Listeners Our brains are meaning-making organs. We look for patterns. We fill in gaps to try to create an understandable narrative. And our favorite place to do this is through stories. With the holidays upon us, you...
by Franklin Wordsmith | Apr 23, 2019 | Storytelling
When was the last time you admitted messing up at work? It turns out that sharing these kinds of stories helps people perceive you as a better leader.What We Want to Do to BlowhardsIt’s probably easy for you to remember the opposite situation: an executive who foisted...
by Franklin Wordsmith | Feb 13, 2019 | Storytelling
My college creative writing professor, author Dr. Jonis Agee, agreed with Aristotle.In Poetics, the Greek philosopher wrote, “A story that is whole has a beginning, middle and an end … It is necessary that a well-constructed tale does not begin or just end anywhere...
by Franklin Wordsmith | Mar 6, 2018 | Storytelling
Last Friday, I was lucky to be with a group of business people who came to my “Real Talk: Using Stories to Create Connection and Sell Your Services” program.I always look at feedback to see what sticks with people. These folks identified two common problems that you...
by Franklin Wordsmith | Jan 23, 2018 | Storytelling
A great group of business leaders and I had a blast at last week’s “Real Talk” workshop.While they mentioned many takeaways, here are two that resonated with most of them.(Wish you had been there? Come to the next one on February 23.)There are plenty...
