by Franklin Wordsmith | Aug 31, 2021 | Uncategorized
HOW You Deliver a “No” Lingers Longer than the Effects of the News Itself In the brain, any bad news feels like a form of rejection. Our brains process this the same way they do physical pain. It’s no surprise that when it’s time to say no, too...
by Franklin Wordsmith | Dec 16, 2019 | Culture, Persuasion
My friend’s eyes were wide with sadness and fear. She’d been avoiding a tough talk with her boyfriend, wasn’t sure where to begin, and asked me to role play with her.(Stick with this, business leaders, because we make the same mistakes in difficult conversations at...
