by Franklin Wordsmith | Jun 15, 2016 | Persuasion
I read Cold Calling Techniques that Really Work by Stephan Schiffman. Then I created a script to contact a potential client who had been referred to me. After taking a few deep breaths, I plunged in and dialed the number. Here’s what happened — and what I...
by Franklin Wordsmith | Apr 12, 2016 | Persuasion
They’re wrong when they say public speaking is the #1 fear of business people. I know it’s going to a networking event and hearing someone ask, “What do you do?”Oh the blather and drivel that comes out of our mouths! Here’s what to do about it.Of course you know what...
by Franklin Wordsmith | Dec 8, 2015 | Neuroscience
Have you been shopping this holiday season? Maybe you saw the $150 price tag for a pair of jeans your teenager wants and thought, “That costs twice as much as I used to pay for my jeans at that age. No way I’m spending that much!” I don’t advocate buying high-priced...
by Franklin Wordsmith | Oct 12, 2015 | Culture, Persuasion
It’s a pie chart that unnerves me every time I see it. When it comes to getting information from other people, only 7% — the smallest percentage – comes from words. Frightening! But it’s a 7% over which we have a lot of control. So let’s try to do it well.No...
by Franklin Wordsmith | Aug 11, 2015 | Culture, Persuasion
For nearly four years, I traveled the country one week a month, giving training programs for SkillPath Seminars. When I was new on this gig, I worried about how I looked at the front of a room.Did I shift my weight from side to side? Did I move my hands too much? Did...
