by Franklin Wordsmith | Nov 17, 2020 | Leadership
Use This Process to Get, Hold and Inspire Your People to Act I’ve had one corporate job in my career. Every quarter, there was a meeting for all of the headquarters employees. Initially, I thought this was a great idea. Everybody gets to hear from the chairman...
by Franklin Wordsmith | Nov 4, 2019 | Persuasion
Working at a big investor communications agency, I gained a reputation as a person who could resuscitate troubled accounts. But there was one time I really failed.The CEO was looking for someone to rubberstamp his ideas. I tended to question him. This was due in part...
by Franklin Wordsmith | Jan 12, 2019 | Leadership
It’s all in your head — and theirs.Last week, we talked about why our brains hate goals. This week, here’s a powerful, easy-to-use idea on how to make goals and requests more irresistible to the part of our brain that decides to take...
by Franklin Wordsmith | Nov 6, 2018 | Leadership
“You attract more bees with honey than vinegar,” my grandmother—and maybe yours—used to say.“Yah, yah,” I used to reply sarcastically to myself, as I tuned her out.It turns out she had the makings of a good leader.It’s Science, but not Rocket ScienceCase Western...
by Franklin Wordsmith | Apr 4, 2017 | Communication Silos, Neuroscience
Once I worked at a company with a very reclusive president. He sparked my contribution to the corporate culture.I invented “Mort Zalk Day,” wherein Mort comes out of his office, sees his shadow, and we have six months more of budget cuts and layoffs. And if you see...
