by Franklin Wordsmith | Dec 15, 2016 | Storytelling
Are you ever frightened by the voices inside of your head? When it comes to telling stories, you can have a good reason to be!When I asked business people why they don’t use this great technique to build rapport, here is some of the head trash they shared.I...
by Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...
by Franklin Wordsmith | Dec 8, 2015 | Neuroscience
Have you been shopping this holiday season? Maybe you saw the $150 price tag for a pair of jeans your teenager wants and thought, “That costs twice as much as I used to pay for my jeans at that age. No way I’m spending that much!” I don’t advocate buying high-priced...
by Franklin Wordsmith | Oct 12, 2015 | Culture, Persuasion
It’s a pie chart that unnerves me every time I see it. When it comes to getting information from other people, only 7% — the smallest percentage – comes from words. Frightening! But it’s a 7% over which we have a lot of control. So let’s try to do it well.No...
