by Franklin Wordsmith | Oct 10, 2017 | Neuroscience
I remember the first time I heard about oxytocin.A personal development expert explained it was called “the love hormone.” This neurotransmitter, released by the pituitary gland, is responsible for behaviors associated with relationships and bonding.Hug or kiss...
by Franklin Wordsmith | Oct 3, 2017 | Storytelling
After I shot this video, a prospective client sent me a rejection email on my presentation training proposal.I called her. She said price was the main issue, and she wasn’t sure what we could cut to fit her budget.So I told her a story of how I helped someone...
by Franklin Wordsmith | Sep 27, 2017 | Neuroscience
When we were kids, my older brother Mark used to tease me. If an adult would compliment me on being able to remember things, he’d say, “Her memory is so good that she remembers things that never happened!”I’d always bristle at that insult. It turns out he probably was...
by Franklin Wordsmith | Sep 12, 2017 | Culture, Neuroscience
Last Halloween, my husband Larry and I were looking forward to carving a pumpkin with our then two-year-old grandson, Wyatt. While we were preparing everything on the kitchen table, our daughter Lauren gave Wyatt an iPad, so he could watch his favorite kitty video...
by Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion
We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
