by Franklin Wordsmith | Apr 4, 2017 | Communication Silos, Neuroscience
Once I worked at a company with a very reclusive president. He sparked my contribution to the corporate culture.I invented “Mort Zalk Day,” wherein Mort comes out of his office, sees his shadow, and we have six months more of budget cuts and layoffs. And if you see...
by Franklin Wordsmith | Mar 28, 2017 | Culture, Persuasion
It happens to us all.We spend a lot of time crafting that compelling message — to be delivered in person or in print — and it gets a ho-hum reaction.Our first instinct is to look around at other people or situations to blame. (It can’t be us, right?...
by Franklin Wordsmith | Feb 26, 2017 | Leadership
After having a temper tantrum, my nearly three-year-old grandson Wyatt looked up and said, “I just had a fit!”I must admit: hearing about “authenticity” gives me one.It’s a trick of my brain. Say “authenticity” to me, and I hear “synergy.” Or “core competency.” Or...
by Franklin Wordsmith | Sep 15, 2016 | Culture, Persuasion
Maybe you’re like me. You’d rather do it yourself – in part, because you don’t want to ask for something and be turned down. Or owe someone something. Or a million and one other rationalizations for avoiding something that frightens you. But you’re also smart enough...
by Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...
