by Franklin Wordsmith | Apr 10, 2024 | Persuasion, Video
I admit to having feet of clay. My original purpose for this video was to excoriate the awful service and terrible treatment my dog and I received at a pet ER center — and get your empathy and outrage. After a week, I was able to see the chance to create...
by Franklin Wordsmith | Mar 2, 2021 | Neuroscience
How Your Presence and Words Connect with Others In her book 7-1/2 Lessons About the Brain, Neuroscientist and Professor Lisa Feldman Barrett makes the case that our brains were designed for one purpose: to manage the energy in our bodies to help us survive. She calls...
by Franklin Wordsmith | Oct 24, 2018 | Leadership
When I became president of the Illinois Chapter of the National Speakers Association (NSA-IL) this year, I knew my leadership style needed to change.In a sentence, my traditional approach had been “give me a project: I’ll lead it and get it done.”That could...
by Franklin Wordsmith | Mar 6, 2018 | Culture, Neuroscience
Maybe you’ve seen this graphic. It’s how we receive information when we’re with someone else.It confirms the idea that if you want to build rapport and create connection, body language is the most effective tool.We all wander around feeling...
by Franklin Wordsmith | Nov 14, 2017 | Neuroscience
I was doing a podcast with Cody Gough at Curiosity.com yesterday, and body language came up.We talked about how when you hug people and they stiffen up, this makes everyone feel uncomfortable — and want to get away from each other as soon as possible.If...
