by Franklin Wordsmith | Jun 13, 2018 | Storytelling
Too often we tell stories so people laugh with us. Like us. Commiserate with us. Dislike people we dislike.Even when you’re above all this, you can still shoot yourself in the foot without even knowing it.Here’s to raising our awareness of a...
by Franklin Wordsmith | Jun 20, 2017 | Culture, Neuroscience
In the original cast of Star Trek, Mr. Spock was my hero.Instead of getting mired in the messy world of emotions, he rose above it. (Although I often noticed how hard his human shipmates worked to shake him out of this.)It turns out he would have made a lousy...
by Franklin Wordsmith | Dec 30, 2016 | Persuasion
I was working with a CEO on media and speaker training this month. He did two things that we all do—and need to stop, because they turn off the people we want to reach. “You only get one chance to make a first impression.”Research indicates people form an impression...
by Franklin Wordsmith | Dec 15, 2016 | Storytelling
Are you ever frightened by the voices inside of your head? When it comes to telling stories, you can have a good reason to be!When I asked business people why they don’t use this great technique to build rapport, here is some of the head trash they shared.I...
by Franklin Wordsmith | Oct 11, 2016 | Persuasion
Too many times we treat our websites like a bad relationship. “Something is better than nothing,” we say, and promise ourselves we’ll make them better later. Then we ignore them. And we’re shocked that they’re saying bad things about us behind our backs to everyone...
