by Franklin Wordsmith | Mar 29, 2022 | Persuasion, Video
Take Five Minutes Before a Communication to Increase Your Success I think we’ve turned “persuasion” into a dirty word. We associate it with that mythical used car salesman. The person who tries to pressure you into doing what he/she/they want. By...
by Franklin Wordsmith | Nov 28, 2017 | Neuroscience
We’ve all had people say “yes” to our ideas with excitement — and then get cold feet. They give us plenty of logical reasons for their change of heart. What’s really going on is a change in the system their brain is using to evaluate an...
by Franklin Wordsmith | Sep 27, 2017 | Neuroscience
When we were kids, my older brother Mark used to tease me. If an adult would compliment me on being able to remember things, he’d say, “Her memory is so good that she remembers things that never happened!”I’d always bristle at that insult. It turns out he probably was...
by Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion
We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
by Franklin Wordsmith | Aug 22, 2017 | Culture, Neuroscience
For years, I’ve laughed and noted, “Did, ‘Because I said so!’ ever work?” when spoken by our parents?It turns out, I was wrong!You’ll find plenty of research on the language of leadership. One stands above all others when you are making a request.Which one may...
