by Franklin Wordsmith | Dec 19, 2016 | Storytelling
As you can tell, I’m on a business storytelling binge lately. Here’s the next useful idea for you.Bless the people who do research and then share what they discover, so we can use it in a practical way!This week’s shout-out goes to Gustav Freytag, a German poet and...
by Franklin Wordsmith | Dec 15, 2016 | Storytelling
Are you ever frightened by the voices inside of your head? When it comes to telling stories, you can have a good reason to be!When I asked business people why they don’t use this great technique to build rapport, here is some of the head trash they shared.I...
by Franklin Wordsmith | Sep 15, 2016 | Culture, Persuasion
Maybe you’re like me. You’d rather do it yourself – in part, because you don’t want to ask for something and be turned down. Or owe someone something. Or a million and one other rationalizations for avoiding something that frightens you. But you’re also smart enough...
by Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...
by Franklin Wordsmith | Jun 15, 2016 | Persuasion
I read Cold Calling Techniques that Really Work by Stephan Schiffman. Then I created a script to contact a potential client who had been referred to me. After taking a few deep breaths, I plunged in and dialed the number. Here’s what happened — and what I...
