by Franklin Wordsmith | Jun 12, 2019 | Culture, Neuroscience
For years, I’ve promised to buy myself the T-shirt that says, “Where are we going, and why am I in this handbasket?”Blame It on Your BrainBaby boomers are no different than traditionalists (and prior age groups). Each was sure that the next generation entering the...
by Franklin Wordsmith | Jan 25, 2019 | Culture, Persuasion
We all dream of inspiring and motivating the people around us — at work and at home. And sometimes we just need to inspire ourselves.Research, based on neuroscience, has revealed what you already knew: some words are more inspiring than others when we want...
by Franklin Wordsmith | Jun 7, 2018 | Culture, Neuroscience
Before staring Wordsmith 25 years ago, I worked at the world’s largest investor relations agency.The chairman had a fondness for sending memos to everyone when one of us screwed up. He would identify the mistake (and sometimes the person responsible) and tell...
by Franklin Wordsmith | May 29, 2018 | Culture, Persuasion
Here’s the biggest impediment to being more persuasive. It’s us saying, “I’ve done this before, so I’ll just wing it.”That’s usually followed by the brick wall we fly into.Maybe you’re going into a new business...
by Franklin Wordsmith | Mar 6, 2018 | Culture, Neuroscience
Maybe you’ve seen this graphic. It’s how we receive information when we’re with someone else.It confirms the idea that if you want to build rapport and create connection, body language is the most effective tool.We all wander around feeling...
by Franklin Wordsmith | Feb 20, 2018 | Culture, Neuroscience
It’s one of my favorite phrases: amygdala hijack. That’s when a part of your brain believes that you’re under too much stress, so it shuts down two thirds of your brain: your emotional and your human brain. All you have left is fight, flight or...
