by Franklin Wordsmith | Nov 28, 2017 | Culture, Persuasion
Have you heard the old joke about how many psychiatrists it takes to change a lightbulb? One: but the lightbulb has to want to change.How many times have you felt you were dealing with dim bulb employees or colleagues? (It has to be their fault, right?)Let’s take some...
by Franklin Wordsmith | Sep 12, 2017 | Culture, Neuroscience
Last Halloween, my husband Larry and I were looking forward to carving a pumpkin with our then two-year-old grandson, Wyatt. While we were preparing everything on the kitchen table, our daughter Lauren gave Wyatt an iPad, so he could watch his favorite kitty video...
by Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion
We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
by Franklin Wordsmith | Aug 22, 2017 | Culture, Neuroscience
For years, I’ve laughed and noted, “Did, ‘Because I said so!’ ever work?” when spoken by our parents?It turns out, I was wrong!You’ll find plenty of research on the language of leadership. One stands above all others when you are making a request.Which one may...
by Franklin Wordsmith | Jun 20, 2017 | Culture, Neuroscience
In the original cast of Star Trek, Mr. Spock was my hero.Instead of getting mired in the messy world of emotions, he rose above it. (Although I often noticed how hard his human shipmates worked to shake him out of this.)It turns out he would have made a lousy...
by Franklin Wordsmith | Apr 26, 2017 | Culture, Persuasion
There’s been a big kerfuffle about United Airlines forcibly removing a passenger from a flight to Nashville.Before we get all superior about this, we need to take a closer look at what caused the incident — and realize we often do the same thing. How...
