The Misinformation Effect

Your Memory IS Playing Tricks on You! When we were kids, my older brother Mark used to say, “You have a great memory. You remember things that never happened!” I used to bristle—and protest—over this. It turns out he was right. Our Flexible Memories It’s called “the...

Why Reason Isn't Reasonable

When we were kids, my older brother Mark used to tease me. If an adult would compliment me on being able to remember things, he’d say, “Her memory is so good that she remembers things that never happened!”I’d always bristle at that insult. It turns out he probably was...

Trump Win Shows Neuroscience Is Right

Whether or not you’re happy about the results of the 2016 presidential election, it proves two important ideas in neuroscience.We Make Decisions with Our Emotional BrainsWe have three:• Survival brain – where we have three choices: fight, flight or freeze• Emotional...