by Franklin Wordsmith | Aug 1, 2019 | Leadership
Before opening my own communication practice, I took a job as an account executive at the world’s largest investor communications agency.One day, my boss asked me out to lunch. This made me nervous, because I was still new and he hadn’t done this before.At...
by Franklin Wordsmith | Jun 5, 2019 | Neuroscience
“Our employees are our greatest asset.”Yawn if this feels as over-used and under-acted upon to you as it does to me.It’s true. We’re surrounded by data on the current and accelerating “talent shortage” in the world. Letting your...
by Franklin Wordsmith | Nov 6, 2018 | Leadership
“You attract more bees with honey than vinegar,” my grandmother—and maybe yours—used to say.“Yah, yah,” I used to reply sarcastically to myself, as I tuned her out.It turns out she had the makings of a good leader.It’s Science, but not Rocket ScienceCase Western...
by Franklin Wordsmith | Nov 7, 2017 | Storytelling
We’ve all heard someone tell a story that included, “Then I did this … and then this happened … and next we …”Depending upon the situation, we stifled our yawns and controlled our eye rolls – or didn’t.Read this: so you’ll never do that again!Chances are good that at...
