by Franklin Wordsmith | Sep 15, 2016 | Culture, Persuasion
Maybe you’re like me. You’d rather do it yourself – in part, because you don’t want to ask for something and be turned down. Or owe someone something. Or a million and one other rationalizations for avoiding something that frightens you. But you’re also smart enough...
by Franklin Wordsmith | Aug 9, 2016 | Culture, Persuasion
I can think my case for why a client should change a speech to make it more interesting to his audience makes this a no-brainer. But sometimes he still won’t do it.Before we start mumbling about clients having all of the money and none of the sense, it’s time to look...
by Franklin Wordsmith | Apr 12, 2016 | Persuasion
They’re wrong when they say public speaking is the #1 fear of business people. I know it’s going to a networking event and hearing someone ask, “What do you do?”Oh the blather and drivel that comes out of our mouths! Here’s what to do about it.Of course you know what...
by Franklin Wordsmith | Mar 8, 2016 | Leadership
After giving a workshop on creating elevator pitches, I checked in with people as they left. One woman said, “This was really useful. Except this guy at our table wouldn’t stop talking. So some of us didn’t get the chance to practice.”I knew this guy. (We all do.) I’d...
by Franklin Wordsmith | Dec 8, 2015 | Neuroscience
Have you been shopping this holiday season? Maybe you saw the $150 price tag for a pair of jeans your teenager wants and thought, “That costs twice as much as I used to pay for my jeans at that age. No way I’m spending that much!” I don’t advocate buying high-priced...
