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Video: Are You Creating Choice Overload?

by Lynne Franklin Wordsmith | Oct 18, 2018 | Neuroscience

As part of a business building workshop, called the Achievers Circle,  I decided to shoot a video on the spot.Yup: I was nervous. The lighting was bad. The audio wasn’t as sharp as it usually is (and neither was I).Still, I’m sharing it with you in the...

Video: Two Reasons People Tune Out Business Stories

by Lynne Franklin Wordsmith | Jan 23, 2018 | Storytelling

A great group of business leaders and I had a blast at last week’s “Real Talk” workshop.While they mentioned many takeaways, here are two that resonated with most of them.(Wish you had been there? Come to the next one on February 23.)There are plenty...

Video: Buyer's Remorse — Not Just for Holiday Shoppers

by Lynne Franklin Wordsmith | Nov 28, 2017 | Neuroscience

We’ve all had people say “yes” to our ideas with excitement — and then get cold feet. They give us plenty of logical reasons for their change of heart. What’s really going on is a change in the system their brain is using to evaluate an...

Video: Using Body Language to Build Rapport

by Lynne Franklin Wordsmith | Nov 14, 2017 | Neuroscience

I was doing a podcast with Cody Gough at Curiosity.com yesterday, and body language came up.We talked about how when you hug people and they stiffen up, this makes everyone feel uncomfortable — and want to get away from each other as soon as possible.If...

Video: What to Do Before You Ask Anyone for Anything

by Lynne Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion

We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
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