by Franklin Wordsmith | Feb 27, 2019 | Persuasion
When I joined the Financial Relations Board, then the world’s largest investor relations agency, one of my jobs was going to new business meetings with the VP of sales: Bill.He would inundate the potential client with paper. For example, Bill would make a...
by Franklin Wordsmith | Feb 13, 2019 | Storytelling
My college creative writing professor, author Dr. Jonis Agee, agreed with Aristotle.In Poetics, the Greek philosopher wrote, “A story that is whole has a beginning, middle and an end … It is necessary that a well-constructed tale does not begin or just end anywhere...
by Franklin Wordsmith | Feb 5, 2019 | Neuroscience
I remember the first time I saw a video of myself speaking. My eyes were closed a lot (I’m a listener, so thinking makes me automatically shut my eyes). And my head was often tilted back.I thought the second issue was related to posture, so I went to a...
by Franklin Wordsmith | Jan 12, 2019 | Leadership
It’s all in your head — and theirs.Last week, we talked about why our brains hate goals. This week, here’s a powerful, easy-to-use idea on how to make goals and requests more irresistible to the part of our brain that decides to take...
by Franklin Wordsmith | Nov 27, 2018 | Leadership
Let’s call it what it is.You worked hard to develop an idea or create a proposal. You know your recommendation will address someone’s needs, solve a problem or offer a better solution.Then you get the “That’s not what I asked for.”Or the...
