by Franklin Wordsmith | Jan 23, 2018 | Storytelling
A great group of business leaders and I had a blast at last week’s “Real Talk” workshop.While they mentioned many takeaways, here are two that resonated with most of them.(Wish you had been there? Come to the next one on February 23.)There are plenty...
by Franklin Wordsmith | Nov 28, 2017 | Neuroscience
We’ve all had people say “yes” to our ideas with excitement — and then get cold feet. They give us plenty of logical reasons for their change of heart. What’s really going on is a change in the system their brain is using to evaluate an...
by Franklin Wordsmith | Nov 7, 2017 | Storytelling
We’ve all heard someone tell a story that included, “Then I did this … and then this happened … and next we …”Depending upon the situation, we stifled our yawns and controlled our eye rolls – or didn’t.Read this: so you’ll never do that again!Chances are good that at...
by Franklin Wordsmith | Sep 27, 2017 | Neuroscience
When we were kids, my older brother Mark used to tease me. If an adult would compliment me on being able to remember things, he’d say, “Her memory is so good that she remembers things that never happened!”I’d always bristle at that insult. It turns out he probably was...
by Franklin Wordsmith | Aug 29, 2017 | Culture, Persuasion
We’re always looking for ways to speed up the process of building rapport: with clients, our team and coworkers.This simple technique will help you do that! Watch this 2-minute video on how to accelerate the Know, Like and Trust Cycle.Research shows:When...
